Every American Buyer recommendation is backed by measurement data.
Every product receives a score from 1.0 to 10.0 across five category-specific criteria. The overall score is a weighted average, with weights determined by each criterion's importance to the real-world experience of American consumers.
We purchase every product at full U.S. retail price from the same channels available to our readers. We do not accept free review units, pre-production samples, or sponsored products.
Each product category has a standardized testing protocol developed by our editorial team. Protocols specify exact test conditions, measurement instruments, sample sizes, and evaluation criteria.
Subjective criteria are evaluated by a panel of at least three testers. Individual panelist scores are averaged and weighted equally.
Our minimum test period is two weeks, extending to six months for products where long-term performance matters.
Every product is compared against at least five direct competitors available to American consumers.
If we make an error, we correct it prominently. Report errors to editorial@theamericanbuyer.com.